Is it time to re-brand your business?
• You’ve expanded your geographic territory, or your product/service lines
• Your existing brand is badly outdated
• You’ve acquired or merged with another business
• You’ve purchased the business and want to show that it’s under new ownership
• Your current brand is failing to attract awareness in the marketplace or to distinguish itself from competitors
Now that you’ve decided you are ready to re-brand, how do you do it?
Start by going back to basics and answering some key questions about yourself, your (more…)