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Howard Bank created Marylandbankingblog.com with the small business in mind. It is another way Howard Bank offers the Hands On approach to banking. If there is a specific topic you would like us to write about, email us at HBOnline@howardbank.com with your topic idea.

Want to Be a Successful Business? Focus on Your Customers

November 25th, 2014 | Posted by admin in Marketing | Small Business - (Comments Off)

By: Chad Brooks, BusinessNewsDaily Senior Writer

The difference between successful businesses and underperforming ones often lies in the way they treat their customers, new research finds.

In fact, companies that fail to focus their cultures, strategies and employees on pleasing customers are encouraging failure, according to a study from the Institute for Corporate Productivity (i4cp) and the American Management Association (AMA). (more…)

Ideas For Growing Your Business…

September 16th, 2014 | Posted by admin in Marketing | Small Business - (Comments Off)

For those of you who have already successfully started a business and are ready to take the next step, you may be wondering what you can do to help your business grow. There are many ways to do this, 10 of which are outlined below. Choosing the proper one (or ones) for your business will depend on the type of business you own, your available resources, and how much money, time and resources you’re willing to invest all over again. If you’re ready to grow, take a look at these tips. (more…)

Marketing 101…

August 19th, 2014 | Posted by admin in Marketing | Small Business - (Comments Off)

In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Marketing emphasizes the value of the customer to the business, and has two guiding principles: (more…)

Understand Your Market…

July 29th, 2014 | Posted by admin in Marketing | Small Business - (Comments Off)

To run a successful business, you need to learn about your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: (more…)

By: Nicole Fallon, Business News Daily Assistant Editor

If you want customers to interact with your brand online, your Web presence needs to be engaging.

As a small business, your website is often the first place consumers will go to find you. Your site is your chance to make a good first impression on potential leads and bring back existing customers. If you want to accomplish this, it’s important to make sure your website keeps its visitors interested and engaged.

Most brands are aware of the need to create an engaging Web presence, but smaller ones typically don’t think they have the time or resources to constantly update their website with fresh, new content, or even create a website at all. (more…)

By Nicole Fallon, Business News Daily Assistant Editor

Five years ago, the primary function of social media for businesses was community building. Today, the role of a company’s presence on popular social networks has evolved to include customer service, building brand awareness, and perhaps most importantly, lead generation. (more…)

From Susan K. Bailey Advertising

A shotgun approach is useless when expanding into new markets, especially when you’re a small business with a limited budget. (more…)

8 Small Business Marketing Tips…

April 15th, 2014 | Posted by admin in Marketing - (Comments Off)

Making strategic business decisions about where to allocate limited funds is a day-to-day dilemma for small business owners. For most, the budget doesn’t allow for the services of an online marketing firm.  However, you are also savvy enough to know marketing can’t be ignored. (more…)

Developing a Marketing Plan…

April 1st, 2014 | Posted by admin in Marketing - (Comments Off)

Marketing takes time, money, and lots of preparation. One of the best ways to prepare yourself is to develop a solid marketing plan. A strong marketing plan will ensure you’re not only sticking to your schedule, but that you’re spending your marketing funds wisely and appropriately. (more…)

Referrals, Follow-up with Action Plan…

December 12th, 2012 | Posted by Timothy Rozalski in Marketing - (Comments Off)

In a past blog post, “Marketing and Small Business – Questions to ask yourself,” one of the questions I posted that you should ask was about referrals:

Do you ask for referrals?          Many small businesses have to rely on referral sources to keep business steady. Have you asked your current customers for referrals? This is a marketing channel that in many cases can be very (more…)