By: Nicole Fallon, Business News Daily Assistant Editor
If you want customers to interact with your brand online, your Web presence needs to be engaging.
As a small business, your website is often the first place consumers will go to find you. Your site is your chance to make a good first impression on potential leads and bring back existing customers. If you want to accomplish this, it’s important to make sure your website keeps its visitors interested and engaged.
Most brands are aware of the need to create an engaging Web presence, but smaller ones typically don’t think they have the time or resources to constantly update their website with fresh, new content, or even create a website at all. (more…)