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Author Archives: Lindsay Kelley

Lindsay Kelley

About Lindsay Kelley

Lindsay Kelley heads up the marketing initiatives at Advance – The Document Specialists, and has been a part of the team for over three years (so she's still a newbie by Advance standards). She oversees the strategic initiatives of the company's marketing efforts and strives to help educate the customers about hardware solutions, document management, and managed print services. Lindsay graduated with a BS in Communications from Towson in 1999, and a Masters of Science in Marketing from John's Hopkins Carey Business School in 2008. Prior to joining Advance she worked with such companies as Carton Donofrio Partners, Maxim Healthcare Services, CENTERSTAGE, and The Baltimore Sun.

Should your business be in the social media space?

March 29th, 2012 | Posted by Lindsay Kelley in Marketing | Sales - (Comments Off)

As a marketer, I’m often asked about social media and the role it plays for my company. Many business people I network with ask if it’s right for every business and how would a company know if they should be a part of the social world. The answer is never simple, so I often answer, “It depends.” I bring this up, because I was just asked this question at an event yesterday, so I thought maybe others would be interested in my two cents….if not, I won’t take it personally. 

For example, let’s create a hypothetical business: Ike’s Pet shop. Should Ike be in the social space? Well, that depends. What are Ike’s business goals? Does he want to reach a mass audience? Is that audience local, national or global? For argument’s sake, let’s say Ike only sells pets to the Maryland area. What kind of pets does Ike (more…)